We have a very wide swath of the U.S., in metro areas but also in rural areas, for every different reasons. We also see a rise in singles using meal kits and empty nesters. Q: Who is the typical Blue Apron customer?Ī: We do tend to see a lot of two-income couples or dual-income couples with very young kids. She has also led operations at Evernote and was head of global marketing for Chinese e-commerce giant .įindley discussed Blue Apron with The Associated Press. Blue Apron’s customer base has fallen from its early pandemic highs, but those who remain are ordering more and spending more per order.įindley joined Blue Apron in 2019 from Etsy, where she was chief operating officer. I was really looking to stay the course and build sustainable growth.” “I didn’t want to drive growth off this difficult situation. “I said multiple times, ‘It’s a pandemic, not a business model,’” Findley said. The company has also tried to cut prep times most of its meals can now be made in 35 minutes or less. But she stuck to the company’s turnaround plan, adding even more options like premade meals, wellness-focused recipes and add-ons like desserts. President and CEO Linda Findley said Blue Apron could have tried to further inflate its customer base during that period. Almost overnight, New York-based Blue Apron gained thousands of customers as restaurants closed and people tried to limit grocery trips. The meal kit company was trying to boost sales with new options like premium meals, but it was also considering putting itself up for sale. Blue Apron was struggling at the start of 2020.
0 Comments
Leave a Reply. |